NAMA in short of Neutral Alliances Molded Altogether is an exploration of craftsmanship in finding the right mixture of design with functionality. Established in Indonesia They are well known for they’re high durability bags. All the products made in-house in a workshop.
our concept is taking from daily activites, this one is a elementary grade boy still in school. Since students usually have to bring many books, we decided to show that NAMA bag can fit all the books needed to be brought. We exaggerated it to a stack of books.
our concept is taking from couples daily activities when dating. we took picnic as the example. in this photo we would want to show that nama can be brought to picnic events and has a big compartment to fit all the stuff needed to be fit. like food and books.
our concept is taking from occasion/celebration if Christmas. In this concept we decided to use Santa Claus as the main. Santa Claus is identical with bringing presents and giving presents to people. So therefore, we decided to show that NAMA bag can fit all the presents
our concept is taking from daily activities of people. in here is working ladies one as a office worker and the other is a student in this photo we would want to show that if you dont wanna be like the girl on the left (bringing books laptop and a carry on bag) you should buy nama bag and be like the girl on the right (only bringing nama bag, all her stuff are inside the bag and she doesnt need to hustle at all) her hands are free from bringing stuffs
Photographer : Faizal Amirull
Makeup Artist : Nura Seff
Photo Edit : Shania Casanda, Natasya Susanto, Ribhel Thalita
Model : Caroline Sentosa, Kezia Devi, Winwin Michael, Chelsea Chintari