OH!MAn

Oh! Man is a high-end, pop rock culture styled store located in Paris, France. The store embraces a natural and healthy lifestyle for discerning dogs. The concept statement for the store is the slogan, “Play it or have it.” The concept is built on the idea of four dogs with a rock band. Each dog in the band represents one of the four quality products. This branding project includes designs of a logo, brand colors, cans, menu, invita tion, cartons, and so on. The logo is designed to represent the contemporary way of life through a funky dog showing its personality. The slogan conveys a relaxing and pleasant mood for the customers. Because the store is selling raw dog food, an unrefined hand-drawn style is used to attract young, urban dog lovers.

Graphic Design/LaSalle College Vancouver/tap7esnh4za1ado0v4buhc7y03yur1e3
Graphic Design/LaSalle College Vancouver/qy2sd5okein7rqxmu5d1ruh1jzei74cy
Graphic Design/LaSalle College Vancouver/57dv4hgerldtsraqhpn40szvnvp7aucd
Graphic Design/LaSalle College Vancouver/47tg8t9jlpz4ii1enllyw97ga4778m59
Graphic Design/LaSalle College Vancouver/iw3z56ponj0t0f27c35rulc5x8mgxtp3
Graphic Design/LaSalle College Vancouver/jdgbyfihwo50q88lpmsx0g6rficshm76
Graphic Design/LaSalle College Vancouver/tap7esnh4za1ado0v4buhc7y03yur1e3
Graphic Design/LaSalle College Vancouver/qy2sd5okein7rqxmu5d1ruh1jzei74cy
Graphic Design/LaSalle College Vancouver/57dv4hgerldtsraqhpn40szvnvp7aucd
Graphic Design/LaSalle College Vancouver/47tg8t9jlpz4ii1enllyw97ga4778m59
Graphic Design/LaSalle College Vancouver/iw3z56ponj0t0f27c35rulc5x8mgxtp3
Graphic Design/LaSalle College Vancouver/jdgbyfihwo50q88lpmsx0g6rficshm76