Dropbox Paper's newest 'rip-off' range.

Graphic Design has the power to make a change. This brief has asked designers to use graphic design as a way to promote social change. It’s important to choose the right social to suit the audience. The demographic is young, outgoing people age between 16-22 years, people who have the opportunity to make a significant change to society. Dropbox Paper has created a campaign to fight against luxury brands burning excess clothing. High-end brands, like Burberry, are afraid to donate their items as they feel it diminishes their brand identity. In response to this, Dropbox Paper has created a “rip-off” range that attacks them, in particular Burberry. Purchase 1 item to give 1 item away.

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