Joshua  Lazaro

Joshua Lazaro

Design Arts
LCI Melbourne

The Fighting Buffalo

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also embodies the brand, communicating to the consumer what the goods are inside. The challenge is to identify a packaging problem in the industry and develop a packaging solution to overcome this problem or issue. Introducing ‘The Fighting Buffalo’ a new Filipino beer that is a proud product of the Philippines. I wanted to use my background to create my own beer. The name stems from the country’s boxing culture, with Manny Pacquio being a fighting icon. Combine fighting with buffalo, the country’s most iconic animal gets you the Fighting Buffalo.

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