Joshua  Lazaro

Joshua Lazaro

Design Arts
LCI Melbourne

Gusto Gelato

Gusto Gelato has recently opened their first stores in Melbourne and have approached young junior designers to create an identity that not only suits the company, ice-cream and desserts, but also the look and feel of Melbourne. It’s important to note that Gusto Ice-Creamery and Gelato is Italian owned. In response to their needs, I have designed a new logo, poster, menu, product tag, and exterior signage to suit their restaurant. A simplistic logo has been created, which seems to be a current trend when it comes to ice-cream company logos. Like Cold-Rock, Gusto Gelato contains bold letters, and colours that are sure to appeal to their audience.

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