Business Portfolio

In Business Portfolio class we are guided to create a portfolio book containing all the work and projects that we have done while in LaSalle College, Jakarta. We are directed to design & lay out our portfolio book that are alluring and competent. I designed my book with the theme of aura and entitled 4.00 (4AM) based on my story during college when I often did all the assignments from morning till morning again. I titled each chapter in my book with hours starting from 9 AM to 4 AM & different auras, the hours is the time when I started my activities until I finished while the auras describe the feelings I felt at that hour. I made the layout of the book to be simple and easy to read because I also want people who read this book to feel calm and relax.

This is the final co

Book's concept

This is the final concept of the book and packaging that I made in size A5 with disc binding to make it easier for me to add my portfolio in the future it also equipped with packaging from art carton material in yellow foil deboss on the title 4.00

Business & Innovation/LaSalle College | Jakarta/Content Introduction

Content Introduction

In this chapter, fir

VIsual Presentation

In this chapter, first I direct the reader to read the description then continue with the images of the painting process that I made & the result with an explanation then end it with a photo of the final window display.

Over time the aura w

Private Label Management

Over time the aura will get darker and I also put some mock up of the book I made during the PLM and photo campaign.

I chose the green co

Enterprise

I chose the green color at 04.00 because this hour is the hardest hour to stay awake and the Enterprise course is the hardest lesson I've ever worked on while at LaSalle because when other friends were in groups, my lecturer decided I had to do everything alone so that's why the color green shows how much pain I face those times.

Business & Innovation/LaSalle College | Jakarta/Final Business Portfolio Book Mockup

Final Business Portfolio Book Mockup

This is the final co
Business & Innovation/LaSalle College | Jakarta/Content Introduction
In this chapter, fir
Over time the aura w
I chose the green co
Business & Innovation/LaSalle College | Jakarta/Final Business Portfolio Book Mockup