Public Relations

For our PR class, we were tasked with coming up with an event along with the associated documents (press kit, brand style guide, etc) for an existing brand. My team and I chose Tommy Hilfiger, launching a sustainable denim line with an event at which there was a customize your own Tommy Denim station. In order to give our invitations some flair and personalization, I ironed some patched onto the pockets of an old pair of Tommy jeans and sewed them together to create a pseudo envelope.

Tommy Newsletter

Read the document
Fashion Marketing/Inter-Dec College | Montréal/Invitation