Team

OUTRÉ BRAND - BUYING AND SELLING PRODUCTS AND

\oo-TRAY\ Outré means “violating convention or propriety” or “bizarre.” It is used to describe things that are unusual, extravagant, or shocking." Outre's brand core signatures features clothing that are trending yet will remain worthwile in years to come. We offer a range of unconventional basic casual wear with a bold, eccentric and quirky touch. We aim to recreate classics with unexpected details."

To create a diverse

VISION & MISSION

To create a diverse line inspired by masculinity and feminity and everything in between To encourage customers to dress more expressively and and to promote self reflection to clothing

Targetted to an audi

MARKET SEGMENTATION

Targetted to an audience with a fearlessly fluid attitude. To those who are loud, expressive, quirky and eccentric. someone who believe fashion can be for anyone and who loves to encourage self expression through clothing From 18 - 30 years old, it can be Male , female, and others. Comes from Middle and or Upper Class. THE TARGET GROUP'S LIFESTYLE CAN BE SIMPLY DESCRIBED AS ADVENTUROUS AND OUTGOING. A city soul interested in art galleries, furniture, good music, books and lives an active lifestyle but also interested om last minute trend forecasts and fashionmagazines that compliments their quirky personality

Fashion Design/LaSalle College | Jakarta/CONSUMER DEMOGRAPHIC CHART

CONSUMER DEMOGRAPHIC CHART

- One of the few gen

UNIQUE SELLING POINT

- One of the few gender neutral clothing brand in Indonesia - Product exclusivity - Wide range in sizes catered to different body types - Signature Outre touch on each garment - Unconventional pieces that are wearable

STRENGTH :
- Strong

SWOT ANALYSIS

STRENGTH : - Strong brand identity - Ability to keep up with future trends while maintaining brand DNA - Can be worn male , female and others - Quality craftsmanship on our products WEAKNESS : - Silhouette are limited ( made to adjust for both genders ) - Style is catered to a specific group - Limited quantity for each piece - Society acceptance for a gender clothing might not be received well OPPORTUNITIES : - Rising awareness for gender neutral clothing - Work together with communities in Indonesia (ex: humane magazine) - Work together with women alliance that supports the LGBTQ community THREATS - Same concepts are duplicated by other aspiring brands - Products may not appeal to everyone

Fashion Design/LaSalle College | Jakarta/y19cgiv8skp978lphcp22pcenokfxqo1
Fashion Design/LaSalle College | Jakarta/mu0rztnxacar5vhjmxngb309rmh69cig
Fashion Design/LaSalle College | Jakarta/ay32549dvjfdg3qdc8vqkr21iqseks8s
Fashion Design/LaSalle College | Jakarta/i87cwhpucrjt5sq1t0vf8z9010o2x0ra
Fashion Design/LaSalle College | Jakarta/OUTRÉ- ILLUSTRATION

OUTRÉ- ILLUSTRATION

Fashion Design/LaSalle College | Jakarta/OUTRÉ- ILLUSTRATION

OUTRÉ- ILLUSTRATION

Outré Lookbook

Spring/ Summer 2021

Read the document

Outré Video Campaign

Spring/ Summer 2021 https://hellooutre.wixsite.com/website​

For more information

Find Us

For more information & discussions: Email : Hellooutre@gmail.com Website: www.hellooutre.wixsite.com/website Whatsapp: +62-823-9346-0080 Jakarta, Indonesia