Team

ANGGRAINI BRAND - BUYING AND SELLING PRODUCTS

Anggraini is a Jakarta-based fashion brand that creates formal, casual, and office ready-to-wear apparel with a touch of feminism. We focus on producing something that is more useful for each target market. Even the apparel that we produce can be used for daily occasions, even for hijab wearers who can enjoy Anggraini's work.

To become market lea

VISSION & MISSION

To become market leader in Modern Modest ready-to-wear fashion industry in Indonesia. To create high-quality, fashionable, affordable, and comfortable everyday modest clothing. To offer exclusive, elegant, and iconic designs quality women’s clothing.

Anggraini's targette

MARKET SEGMENTATION

Anggraini's targetted to Woman Millennials, Urban middle, and upper-class households 18-40 years old (generation Y and Z).

Fashion Design/LaSalle College | Jakarta/CONSUMER DEMOGRAPHIC

CONSUMER DEMOGRAPHIC

We have high-quality

UNIQUE SELLING POINT

We have high-quality, fashionable, affordable and comfortable everyday modest clothing. Fabric combinations. Mix classic silhouettes with innovation. Has a target market wide enough to be used by several groups.

STRENGTH : Fabric co

SWOT ANALYSIS

STRENGTH : Fabric combinations, limited stock, distinct style of customers and follow the trends. WEAKNESS : Long period of production and similar silhouette. OPPORTUNITIES : Similar production materials (fabrics), other brands might have lower prices for similar designs. THREATS : Plagiarism. and brand that the same style and aesthetic.

Fashion Design/LaSalle College | Jakarta/MOODBOARD

MOODBOARD

Fashion Design/LaSalle College | Jakarta/TRENDBOARD

TRENDBOARD

Fashion Design/LaSalle College | Jakarta/ANGGRAINI - ILLUSTRATION

ANGGRAINI - ILLUSTRATION

ANGGRAINI - LOOKBOOK

Anggraini Spring/Summer 2021

Read the document

VIDEO

Spring/Summer 2021

Email : anggraini.in

FIND US

Email : anggraini.indonesia@gmail.com. Telephone : 021-55651655