Rare Beauty Winter New Arrivals

For the Sales Force Management semester project, we had to create a sales pitch for a new product line of an existing company. Rare Beauty, Selena Gomez's beauty brand launched in autumn 2020, didn't have a full range of products in their launch collection. I filled in the gaps with a New Arrivals Collection for winter 2020. I did the graphic design and content for the catalogue below and gave a sales pitch for the new line. I started by introducing the values of the brand and their commitment to social and environmental issues since this is what differentiates the brand.

Fashion Marketing/LaSalle College | Montréal/ckne23zw9dunjdatey7rbzpwlhl3o9c5
Fashion Marketing/LaSalle College | Montréal/4iv7eqbercdnj3z323bncy8qdo4uz6o1
Fashion Marketing/LaSalle College | Montréal/49szv606ffaquhmnjtlguccss19w598r
Fashion Marketing/LaSalle College | Montréal/rpzygqkx06t7g0vxc8ss4lnz619ewfm3
Fashion Marketing/LaSalle College | Montréal/tcjhtfqi8f4jllw9bkrce94d2tkn35y8
Fashion Marketing/LaSalle College | Montréal/9tehpzdyyeeh4o0l0xt1en67ee49zs8y
Fashion Marketing/LaSalle College | Montréal/06ljibtxpd9puoal3dcta3x0iqs9wucw
Fashion Marketing/LaSalle College | Montréal/7rp1y60aqgecc6r8w94l10kjwlol6c8z
Fashion Marketing/LaSalle College | Montréal/8jy1ldpl5p3t2lgn5m98t7sc2i7o87f7
Fashion Marketing/LaSalle College | Montréal/rw6k7illyb1p1b0ex73ygcjuynicgugt