Updating Brand Image

A clothing store is updating its brand image. It would be based on romantic, bohemian, and streetwear styles. The styles would be presented at the press conference by three managers. The outfits would be representing the aspects of the store image while respecting the dress codes of the managers. The romantic side is presented by a 50-year old human resources manager. The bohemian chic style would be presented by a 40-year old creative director. And the streetwear side would be presented by a 30-year old male finance manager. The items from the store's new collection must be included in each outfit.

Fashion Marketing/LaSalle College | Montréal/The Items From Store Collection

The Items From Store Collection

To represent the rom

Romantic Style for Human Resources Manager

To represent the romantic side of the brand image, I have chosen the pastel colour palette with a pop of a bright blue, yellow, and red for the composition. Pastel colours are very representative of romantic style. The pale blue ponte midi skirt, which is floating at the hem pairs well with the Chloe pussy-bow white blouse. The blouse is made of light and diaphanous cotton and silk blend material. The bow, and the sleeve ruffles are inspired by the romantic era of the 19th century. They give the blouse very feminine touch. The bright blue double-breasted lapel blazer is borrowed from men’s fashion. Paired with very feminine skirt and blouse, it gives the composition a nice balance for work environment. Moreover, the 90s-inspired blue is very fashionable this season, especially paired with white. To accessorise the look, I chose a Dolce and Gabbana white satchel has floral print, which is also characteristic for the romantic style. Even though the print is very feminine, the structured shape of the bag balances its romanticism and makes the bag work-appropriate. The pearl and gold hair pins would give the overall composition a nice touch. The Manolo Blahnik satin pumps in lilac colour with a jeweled buckle are inspired by the Marie Antoinette shoes, of the 18th century. They would go nicely with the composition and would project confidence of the business woman.

The off-shoulder bla

Bohemian Style For Creative Director

The off-shoulder black blouse looks very bohemian due to its crochet details on the sleeves and the neckline area. I chose a beautiful pair of Chloe silk-blend pants to go with it. The paisley print together with the high waist, and the flair clearly indicate the influence of the seventies, when the Bohemian style was created. I believe the pattern and the colours would match nicely the black blouse. For the jacket, I chose a fringed suede bomber by Anine Bing. The fringe and the suede are other indicators of the Bohemian style. To accessorize the look, a turquoise bag was selected. This bag would be a great bright accent to otherwise monotonous colour scheme of the outfit. Moreover, it is very archetypal of the Bohemian style. The fringe details, the embroidery, which looks as a patch work, and the colours of the bag make the style very recognizable. The cowboy boots would complete the ensemble. The snakeskin pattern and bright butterfly accents would match with the pants and the bag. The overall look is very Bohemian because of all the details, it is also office appropriate and creative at the same time. Moreover, it is modern, comfortable and not costume-looking.

To create the look f

Street Style Look for a Finance Manager

To create the look for the finance manager, I chose a Canali two-piece wool suit. The suit would be very essential to a business look of the finance manager. This classic glen check pattern notch lapel wool suit would fit nicely a young confident professional. To complement the business look, a white Hugo dress shirt was selected, which would bring the seriousness to the outfit. However, to incorporate the street style into the look I chose a black sweatshirt instead of a classic boat-neck sweater. This sweatshirt looks rather thin to stay nicely under the suit blazer without making it very bulky and would spice up the business style. To add more elements of the street fashion to the composition, I added the white Burberry city sneakers. This choice of shoes brings youthfulness to the look without breaking the business casual rules. Large black -framed glasses would add seriousness and modernity to the outfit. The black watch is sharp and minimalistic to complement the overall ensemble.

The light blue colle

Romantic Style for Human Resources Manager

The light blue collection blouse has a romantic feel due to the colour and the ruffle detail, which give it fluid drape. The lilac high-waist crepe flared pants are inspired by the seventies. However, the feminine pastel colour makes them very modern. The crepe material and the cut of the pants are very flattering for many body shapes. The oversized off-white Loewe knit cardigan is not very romantic, however, I chose it for its modern touch. I think it would go greatly with the white L’Intervalle (Montreal brand) ankle booties with pointed toes. This type of shoes also go very well with the flared pants. I chose a rose Coach frame bag for its romantic colour. The floral silk scarf is also very romantic and would add beautiful touch to the overall ensemble with its pattern. The Lele Sadoughi lily earrings would contribute to the romantic feel of the outfit. I chose this look as a Friday casual style for the office. It is very work appropriate because of the tailored pants and the blouse. However, the cardigan brings up the soft and cozy touch. Therefore, the overall look is very fresh and modern. 

Friday casual work l

Romantic Style for a Human Resources Manager

Friday casual work look for the Human Resources manager is very springy and refreshing. It is office appropriate due to the smart cropped pants, an elegant top, and very classy ballerina shoes. Moreover, this look is also inspired by the romantic style. There are many elements of the ensemble that indicate that. The beautiful silk-organza lace top executed in pastel peach colour is nothing else but romantic. The colour block ballerina flats with a small bow detail also point to the style. The Escada leather jacket even though stiff and rather geometrical in its shape, has elements of romanticism such as the sequinned floral embroidery and the bow detail at the neck. Moreover, the light cream colour of the jacket is also romantic. I liked the contrast the stiff material and very feminine details of the jacket bring to the overall outfit. In addition, I chose a silk floral Gucci scarf to accessorise the composition. It could be worn as a head band or as a bag accessory. It brings nice pop of colour and femininity to the look.

The red leopard A-li

Bohemian Style for a Creative Director

The red leopard A-line dress is rather Bohemian due to its nature-inspired print and light flowy chiffon textile. To style the dress I had to make it office-appropriate. Therefore, I chose to propose a Bottega Venetta cashmere turtleneck sweater as a layer under the dress. Turtlenecks of earth tones are very fashionable this season and would also create nice composition for the Bohemian style. Anna Sui’s psychedelic swirl pattern faux fur coat is a wonderful example of the Bohemian style as well and would go greatly with the composition. It would give the outfit edginess, modernity and femininity paired with the Prada high-heeled fringe suede booties. The Saint Laurent shoulder leather bag was chosen for its deep brown-merlot colour and its modern attitude. I would also propose to accessorise it with the Coach patch-work bandana. The tassel bordo earrings with a hand-made effect would give a finishing touch to the overall composition. I believe that this combination of numerous patterns, and textures make the outfit very Bohemian. Moreover, it provides the look its originality and uniqueness.