Team

TOU - Private Label Management

Shaped by four personalities, each significantly contrasts with one another, the founders manage to set their differences aside to work together to create a unified line, tying each of their personal touch. Binding both conceptual approach on refined womenswear and integrating a twist on proportion and silhouette, TOU took the element of rope as a literal form of fusing the two-separate combination of characteristics into one cohesive design to present ranges of a twist on minimal urban attire while incorporating the signature element of rope as the main pivotal point of each garment. Catered for women who sought casual daily wear yet desired to convey refined sophistication, while preserving the spontaneous, nevertheless versatile persona.

Unifying four divers

VOL. 1 "UNITY"

Unifying four diverse characters to construct our debut collection inspires the full spectrum of what the collection is really about. VOL 0.1 “UNITY” altogether is about the idea of in what way the label was originated in the first place. This resort collection is the impeccable depiction of laid- back persona in the most captivating ways. Versatility came into focus when creating this Resort 2020 collection. Pairing minimalist and clean silhouette with oversized and sculptural hardware for tactical finish. A simple structure is key for neutral trims. Pare down colors ad form, and focus on subtle craft. The color palette was chosen leads towards earthy tone with pastels as the seasonal colors. The sense we went toward the direction of full-comfort and laid- back persona while maintaining our identity which is the integration of elements of rope.

Fashion Marketing/LaSalle College | Jakarta/29ymutch1dfj6qh05xxtpqsy8smv17jf
Fashion Marketing/LaSalle College | Jakarta/fc5vaf3u9lc94ost4zx616sto5cvm5k9
Fashion Marketing/LaSalle College | Jakarta/ojndxmdvy5e67dhku8qciseuqx2rfaxs
Fashion Marketing/LaSalle College | Jakarta/lbh24j2f11gf46f0wgw0rkiyypryurnh
Unifying four divers
Fashion Marketing/LaSalle College | Jakarta/29ymutch1dfj6qh05xxtpqsy8smv17jf
Fashion Marketing/LaSalle College | Jakarta/fc5vaf3u9lc94ost4zx616sto5cvm5k9
Fashion Marketing/LaSalle College | Jakarta/ojndxmdvy5e67dhku8qciseuqx2rfaxs
Fashion Marketing/LaSalle College | Jakarta/lbh24j2f11gf46f0wgw0rkiyypryurnh

Other Credits

Photographed by Dan Putera
Styled and Directed by Sean Geraldo
Makeup and Hairdo by Vanessa Ayu

Team Member:
Karina Nisar
Vicky Herviani
Thufailah Hidemi
Savira Dewi Bulan Kusuma