Aquadom - Collectible Toy Package Design

Aquadom Gift Shop is a souvenir store located within the Aquadom & Sea Life Aquarium in Berlin. It promotes marine life toy products for children ages 5 to 12. The concept for the product uses collectability with three different packages that contain a random toy. This includes the King Pack for the whale family, Hunter Pack for the shark family, and Swimmer Pack for the fish family. The visual approach to the toy packaging uses a contemporary minimal and clean style to emphasize the ‘family icons’. The icons represent the category of each family and are central to the front of the package permitting it to stand out on shelves. The back of the packaging has an informative description about each family providing and educational basis for the toys.

Front View of Package

Back View of Package

Package with Toy Display_Side Close-up

Front View of Package with Toy

Other Credits

Dong Yu Wang and Marcelo Ferreira for 3D modelling construction of the packages