Qoi Jewelry

Fashion enterprise final project This project is a continuous project to develop a brand. Started from creating the brand name and its core value, until creating the advertisement and one year marketing plan. As for this project, the brand Qoi Jewelry was developed. Qoi is a jewelry brand, one of its specialty is using a dried flower inside a resin charm. The name ‘Qoi’ comes from a Japanese proverbs “koi no yokan” which mean premonition of love. The saying describes the feeling of the sense of one can have upon first meeting another person that the two of them are going to fall in love. In hope that the customers have the same feeling.

Rosy Earrings and Necklace

With the shape of rectangle. Rosy create a sturdy shapes which brings feeling of reliability and courage. The touch of dried flower as a detail it brings out the feminine look to its wearer.

Enchanted Earrings and Necklace

Circle shape pendant with a dangling chain creates a whole girly mood with a little bit of mysterious vibes. Enchanting, isn't it?

Calyx Earrings

A little shy smile, how lovely. Calyx brings a simple circular pendant with a clear white dried flower.

Dew Drop Earrings

Asymmetrical teardrop-shaped pendant to brings a whole new calm, feminine, and beautiful look. Like a morning dew dropping from a flower petal.

Briar Earrings

A simple circle pendant, with a small hanging dried flower pendant. Simple, classic, and delicate.

Espoir Collection Video Campaign

A spring summer video campaign from Qoi Jewelry. Espoir, a French word for hope. In their first collection, Qoi wanted to show the hope of a new hope and new beginning. https://www.instagram.com/p/CC2b-jbJRxm/?utm_source=ig_web_copy_link

Other Credits

Videographer and Photographer: Sherly (IG: @visualbyzable)
Stylish: Cindy Sabella (IG: @sabellacindy)
Model: Jesslyn J (IG: @jesslynjsaputra)