FOTIS

For this Project, I had to made my own brand. I had to choose my own style, color, and key words for my Brand Identity. This assignment teach me how to building a brand. Start from all of the things about the brands, target market, competitors, visuals, and preparation details for selling the products, etc. For this brand, I decided to name my brand FOTIS and focus on Art, sustainable, & fabrication. I also use various kind of worn clothes and fabrics for sustainable movement. From my brand’s name and the background, my brand reflects various kind of culture from life. Here I present my portfolio to help you understand about my brand and everything about it.