"SAY CHEESE!" MENSWEAR GRADUATE COLLECTION

This collection wants to highlight the overrated emphasis the human being puts on himself and on the perception by others and how as a society in different cultures artifice and social norms have been created to organize and synthesize what defines individual character. Also it is a critic based on my perception on the western world over the past years on how as a society we have entered a time of collusion and division. The rising of the ultra conservative and far right ideologies once more due to humanitarian and environmental crisis and the obnoxiousness of well lived people has created a wall against the progressive direction we all should be taking to create a brighter future. This feeling of instability is visible and palpable in the youth and specially in fashion with the “Throwback phenomenon” and the adoration of the past. And when taking everything into account I wonder, what is the reaction? How is one suppose to react and take when looking at all the information? Irony, ridicule and pathos is what I personally feel. Smile and pretend everything is fine or smile and face the situation as an act of rebellion? These concepts are taken through a humorist and self critical view in order to create a joyful yet critical collection.