Wall and window display project

In fashion industry, fashion campaign is really important to make people understand and feel the concept of the collection. Window display and wall display is one of the campaign strategy for fashion retailers that can attract people to buy items. I made a wall and window display design for F/W 2021 - 2022 collection of Emporio Armani. This collection is picturing Armani's hope of the situation after pandemic. He hope that the situation will be like 80's, the year of magical moment, an outburst of creativity, fantasy, money that came right after the harshness of the 70's

For this collection,

MOODBOARD

For this collection, I picture party and happy vibes after dark era in 70's with studio 54 inspiration. As we know studio 54 is the most popular club back in 80's era. Place where people can gather each others, have fun, full of fantasy and much of money. It's also suitable with the brand target market which is young professional in age between 20's - 30's years old.

On the display, I us

WINDOW DISPLAY

On the display, I use neon lights for most of the instruments as the highlight of bright and happy life. Since this collection is a hope of after pandemic situation, I purposely choose pink, purple and blue color. Pink can interpret friendly and playful vibes that all of us longing in this pandemic situation. Purple to picture fantasy and blue to represent calm that we don’t need to worry about covid anymore. I also put Emporio Armani logo and typography, and also love key neon flex sign. There is hanging pole that connect Emporio Armani logo with the rack. The rack is function to put bags and love key sign. This love key sign depicture love between people that has separated during pandemic year. I also use 3 black mannequin with pose which is as if they gather each other in the club.

In here I use black

WALL DISPLAY

In here I use black glitter as the background to put fantasy mood on the wall display. Pink furniture and spotlight to pop up the products in hope to attract people more. “Taste me” sign with lighting as a suggestion for people to try it on and buy it. Products that I input on the wall display are puffy top, black leather jacket with purple and black tulle, top and bottom set, black short, sweater, long purple furr outer, sateen dress and velvet coat. Not forget to put shoes, bag, hat and glasses that suit with other pieces.

For this collection,
On the display, I us
In here I use black