FADE INTO YOU is a womenswear brand offering apparel & footwear. Pieces are made in chic yet understated nature, serving as a blank canvas moldable into the personality of whoever wears it, and thus 'fades into' the wearer. Envisioning itself to be the everyday companion of goal getting modern women, FADE INTO YOU is dedicated to create pieces that boost outfits and confidence while still letting the wearer to be the main star. The cue is to elevate, not overpower.
FADE INTO YOU presents its first collection 'Equilibrium'. Believing in the state of balance or equilibrium, the campaign highlights the importance of finding zen & joy amidst a busy schedule.
Photography & Videography: @rupastudio
Lecturer: Richard Kaunang
Team: Ivania Kokasih, Callin Lim, Farah Rahma