Identity for the city of Amsterdam

In this project we learned how to develop a brand identity. Main tasks: Logotype, Typography, Graphic System, Photography style, Colors, Brand Applications, Motion Graphics. My concept is based in using "di stijl" artistic movement artworks' grid. The system is composed by the grid, the typography, the brand, the colors (those of the Amsterdam Flag), and the photography style. The challenge: Designing a cohesive brand that represents the city. The current brand it is really good and recognisable, so we are competing with it.