Smitten By Pattern Advertisement Project

Smitten by Pattern is an Indonesian fashion brand that focuses on quirky and fun ready-to-wear clothing items. They were established first in 2017 and since has launched several collection based on their playful and colourful aesthetic. For this project, we were tasked to create an advertising campaign which would be successful when implemented into a form of new media (such as social media). Therefore, we have decided as a team to create a fun and retro-inspired social media advertising campaign inspired by music albums and karaoke videos. As seen in the following images and videos, we have conjured a concept which we feel would fit tremendously with Smitten by Pattern.

Magazine Campaign Image

Social Media Campaign Image 1

Social Media Campaign Image 2

Moving Storyboard for Advertising Campaign

Explanation Slide

Taken from our team's presentation on why we feel that this method of advertising would work for this brand.

Other Credits

Extra Credits to
Rupa Studio (Photography and Venue)
Rayhan Reza Arifin (Editing)