Hero is a new brand of cereals who includes collectible toys and it required packaging design. The client wanted something who appealed to his target audience of boys aged between 8 and 14 years old. The brand objective is to share a message of health, strength and positivity with healthy granola cereals. All the cereals boxes reflect a profession that save lives such as firefighter, alpine rescuers and so forth, with the concept that by eating these cereals the kids gain the strength to become the character on the box. The toys in the series are vehicles (truck, helicopter, bulldozer, etc.) belonging to these professions. The packaging design depicts the different professions, their environment, and even the vehicle on the back make it easy for children to identify their favourite cereal.