Myrtacea Organics is a soap brand which packages its products in recyclable, plantable paper wrapping. The logistics behind this is that the packaging is environmentally sustainable, unlike most types of packaging in the cosmetics and body care product industry. It also reduces the amount of litter as once the wrapping is discarded on the ground, seeds from native Australian trees and bushes will grow from it. This also helps maintain the habitats of native Australian fauna, particularly those which rely on native plant species to survive. The design is minimal, with an environmental, eco aesthetic that has a natural look and feel, pertaining to the value and ethics behind the product.