SMCL 2020

As part of the first ever virtual event for the SMCL, my group and I has the opportunity of creating a fun, captivating, and finctional styling segment in collaboration with Browns Shoes and Melanie Lyne. The idea behind our video was to showcase how you can elevate basic pieces in your wardrobe and utilize them for work attire for any age. To further our concept, we wanted to implicate 2 different age groups that will model the same basic styled accordingly. This allowed us to broaden our audience and really pushed our limits. Furthermore, there are some styling tips and zoom tips throughout the video as additional information. Lastly, the video is accompanied by a blog where all of the items have a more in depth description and are also linked for purchase. Aside from the physical video, all of the BTS was managed by us such a video cuts, final decisions, loaning the clothes, arranging a timeline and schedule, planning outfits, hair and make up, etc.