N OE: Private Label Management

Effortless, comfortable, and multifunction are the main keywords to describe our brand. Specialized in beachwear for women, we aim to create products that are suitable for everyday wear, yet able to transform beautifully to your beach days. We implement efficiency in every piece of our products, with the signature terry toweling that are comfortable to wear on a daily basis. Cotton terry as our main source of fabrics are carefully chosen to provide incredible strength to absorb water as a substitute for your typical towels. The soft materials are able to prevent the skin from having irritation or allergy. Additionally, our products is designed to be timeless, both in style and durability. This ethos has been carried through the beachwear line, with each piece created with the intent to be loved, lived in, and built upon.

nœ | vol1: Wanderlust

Our first collection called wanderlust. It means a strong desire to travel. from this product collection, we want to show our customer that our product is travel friendly as it is efficient to be worn anytime. Even for their most adventurous days

nœ | vol1: Wanderlust

our product category consist of tops, bottoms and one piece that are made of terry. they’re going to be sell in vibrant color as we want our customer to feel the fun energy through our garments

nœ | vol1: Wanderlust

Nœ has a mission to make customers feel the love that has been put by the brand into their garments by embracing individuality and personal style in the hands of passionate, like-minded women from their design team without always being an extravagant design, but through simplicity and color that match ones personality.

nœ | vol1: Wanderlust

nœ is an efficient beachwear clothing that can be worn to other places outside the beach and could also be a transition more into a ‘night’ look as our clothes are comfortable to be worn for a anytime in day.

nœ | vol1: Wanderlust

People tend to associate terry with bathroom amenities and only use it as a purpose to cover themselves or simply to dry their bodies after a nice shower, but then we want to translate this into a fashionable clothing that is comfortable and fun enough to be worn daily.

nœ | vol1: Wanderlust

Our campaign was taken at a place where nature and human interaction exist. Through this campaign, we wanted to tell our ideas about creating a beachwear that wasn’t restricted to be worn to the beach only and a beachwear that could easily be transition into a more ‘night’ look when customer wanted to have a night walk or simply going to a bar and restaurant. Which is why we also wanted to portray that even at night until dawn, Noe will still be comfortable to be worn for a whole day.

Nœ Business Book - PRIVATE LABEL MANAGEMENT

The brand was created from our concern as a group of people who love the beach and are noticing the need for something efficient but stylish to act as both towels and clothing at the same time. Essentials to bring while at beaches, vary. and it could be a wholesome. One concern that started us was the excessiveness to bring back home a wet beach towel which we came out with clothings from terry cotton to be a 2 in 1 outfit and towel. As a fashion enthusiast, we believe that a variety of clothes are one of the number one aspects to always look new and fresh in ever pictures. The simple, yet colorful products really accommodates the need to feel stylish and efficient with one piece of clothing. Our design encourages people to wear beachwear outside the context of beach as it could be worn as a ready to wear outfit by day and night.

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