Established in 2021, Jourde is a leisurewear brand founded by Maria Vania Halim, San Angelica, and Vanesa Inestasya Maliso. Originated from founders’ shared struggle When contemplating whether to create comfortable or fashionable pieces, founders came up with the idea to produce something that is best in both worlds. Beads and embroideries are well-loved but conventionally used for bigger occasions. Through the dainty pieces, Jourde wishes to reinvent the beauty of beads and hand-embroidery to enhance the fascination of leisurewear. Focused and committed to comfortness, Jourde aims to deliver such delicate beauty in a more simple and practical form.
With the hustle and bustle of life, we are often too busy and occupied to enjoy the beauty of the simple things in life.Serein/Kalm is the place that perhaps the soul seeks when feeling dull and weary. Inspired by how time goes on, Jourde decorating every piece reflects how life flows naturally forward in whatever way whenever. Through this collection, Jourde created simple and timeless pieces embroidered with irregular shapes just like how life is.
Instagram: @jourde__official Website : www.jourdeofficial.com Shopee : @jourde__official Tokopedia : Jourde Official
Stylist: Sean Geraldo @seangeraldo
Photographer: Dan Putera @danputera
Videographer: Remoir @remoir.co
Model: Hanami Wang @hanami.wang
MUA: Annette Trinita @fullfacebyfelicianne
Hairdo: Adam Carlo @adamcarlomakeup