E22 Final Project: DRIPPED

Our final project DRIPPED is a luxury rental service which offers products such as luxury handbags, ready-to-wear, and accessories. With this business concept, we are aiming to provide a service whereby individuals can rent out their luxury items for a period of time in order to fuel the circular economy and to promote sustainability by having no excess inventory and wasting materials. With a credit and identity check done during the sign up process, the renters and rentees will then have access to the platform. The rentees can therefore add their products on the app, which will be accessible to the renters to browse and rent the items. The items will also have to be authenticated by a third party app to ensure that the item is authentic. Prior to receiving the item, there is a sanitation center whereby the item will be cleaned, ensuring that the product is in prestine condition.

DRIPPED video presentation

The following video explains our brand concept in detail and the overall consumer journey through our service

Final Project DRIPPED slideshow

The following slideshow was completed alongside my team members. The presentation covers the following topics: The complete process of the consumers journey through our service (from the time the renters and rentees sign up to when the renters recieves their package), problems and solutions regarding our brand concept (Product, place, price, and promotion), our target market (demographics and psychographics), and competitor analysis.

Read the document

Other Credits

Team members:

-Katrina Thomas
-Marie Fiore
-Lesley Thorng