Brand Visual Identity

This project was done in my 3rd semester and the goal was to develop our fictional brand's visual identity. My brands' name stems from the mix of the New World, which has a more contemporary relation to nature and anchored in Old-world European expression and design. Est is a French word meaning East in English and symbolizes to us the beautiful history of West & Est’s Montreal City.

This is the chosen a

Brand Visual Identity Moodboard

This is the chosen aesthetic which includes West & Est' chosen colors. attn: Quality had to be reduced in order to be uploaded

These are the busine

Brand Business Card Prospects

These are the business card options I created using my brand's moodboard aesthetic & colors. attn: Quality had to be reduced in order to be uploaded

This is a West & Est

Fictional Brand Shopping Bag

This is a West & Est shopping bag prototype. The front can be reduced to become a poster as both sides and bottom are tearable. The bag is made from 100% recycled materials. This is all in an effort to help reduced waste and remain a sustainable + ethical brand in all production strategy facets. attn: Quality had to be reduced in order to be uploaded

West & Est brand log

Logo Creation

West & Est brand logo choices. attn: Quality had to be reduced in order to be uploaded

This is the chosen a
These are the busine
This is a West & Est
West & Est brand log