I used images as a way to express the trends and themes I want to follow and pursue for my collection for the seasons. I wrote essays to explain my reasons behind my choices as it takes more to select a collection than what looks "good" as you must know your target audience which requires research that will show you whats in demand, what they can afford, following your own budget and if your product will succeed in the area.
My mood board reflecting the fall season and the complementary tones of burgundy and purples that inspired me for the autumn collection.
Descriptive essay that explains the reasons I chose these fall trends.
Read the documentThis mood board's theme is yellow and blue with light shades of pastel for my spring 2019 collection. From working retail and setting the layout of the current themes and reading the blog "who what wear", I was able to follow the runways and see the designers inspo, which enabled me to determine and forecast the trend for the season.
In this project it reviews my market research, my inspo, suppliers, fitting stage, costs and marketing plan.
Read the documentThis project reflects the work that goes into creating a product line. There are many tools market researchers use to develop a line as well as deciding the kind of assortment to use to in the layout. In this project it goes over how I decided to create the product line for Chic Marie
Read the documentIn this assignment I go over the organztional structure of the company, external factors that impact purchasing, products that are carried, introducing a new product line that I have chosen and my marketing strategy
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