Place branding for Guangzhou China

Guangzhou is a city with over 2200 years of history. The town has an influential integration culture of east and west due to its positioning as a major port and transportation hub. The city is known as the “food heaven of China.” It is also known as “the city of flowers.” The town makes a perfect balance of traditional buildings and the modern one. People who visit Guangzhou will feel the energy, culture, and business potential. The goal of this branding design is to reflect the value of Guangzhou. The concept of the logo Milestone to the modern culture comes from a very famous modern architecture, the Guangzhou opera house. Zaha Hadid designs the building. The Guangzhou Opera House design based on the principles of topography and geology. The shape of the building reminds me of the form of rocks. Therefore, the logo is the combination of rock shapes and a letter “g.” The building is a very iconic modern architecture in Guangzhou. Guangzhou is the first city to open economic policy in China. Therefore, the logo represents a milestone to modern China.

Logo development

Icon development

Mockups

City banners

Mockups

Apps and T-shirts