Streetwear Graphics Branding & Illustration

The Nyawa is a streetwear clothing brand based in Jakarta, Indonesia founded by myself and Pandji Dharma of Palm House Studio. Amongst the trend, we noticed that graphic t-shirts nowadays all look the same. Minimal lines, shapes and words jumbled up together in an attempt to sound sophisticated. As a result, we tackle that by aiming to design t-shirts that capture attention and start conversations. Inspired by astral projections stories, sleep experience, conspiracy theories... essentially, topics that questions science. Everything was planned and made from scratch, It is a full on branding project. From developing the concept, sketches, illustrations to handling their social media, choosing the correct and most sustainable packaging. The branding’s goal was to bring back more excitement and appreciation to graphic T-shirts.

Graphic Design/LaSalle College Vancouver/c1rjp8mk4ydd0casmsv7nrg3jrg7f5wk
Graphic Design/LaSalle College Vancouver/b8z2tz3av6s5slsnpq9cl02wneihh5n2
Graphic Design/LaSalle College Vancouver/51x003vvhofquj0sd5rncy0nhfn7d6an
Graphic Design/LaSalle College Vancouver/Stickers

Stickers

Graphic Design/LaSalle College Vancouver/Clothes Tag

Clothes Tag

Graphic Design/LaSalle College Vancouver/Clothes Tag

Clothes Tag