Murray Pearce

Murray Pearce

Graphic Design
LCI Melbourne

ABSOLUT Vodka - safe and responsible drinking campaign (Communication Design)

For many years, ABSOLUT Vodka has endorsed safe and responsible drinking. To add to the campaign, I created a trilogy of posters that reflect excessive alcohol consumption during festive social events (Christmas, New Year’s Eve, Birthdays).

CELEBRATE WITH ABSOL

ABSOLUT BLOWOUT.

CELEBRATE WITH ABSOLUT TO DRINK RESPONSIBLY.

CELEBRATE WITH ABSOL

ABSOLUT COUNTDOWN.

CELEBRATE WITH ABSOLUT TO DRINK RESPONSIBLY.

CELEBRATE WITH ABSOL

ABSOLUT SURPRISE.

CELEBRATE WITH ABSOLUT TO DRINK RESPONSIBLY.