Monica Innes

Monica Innes

Fashion Design
LCI Melbourne

ABSOLUT VODKA

The brief presented was to create a trilogy print campaign for ABSOLUT VODKA that promotes the safe and responsible drinking of alcohol. The final 3 ads focused on the effects of alcohol on a persons behaviour turning them into a fool, a flirt or someone with a short fuse. The campaign uses the idea of this transformation that can happen under the influence of alcohol to deter excessive drinking.

Fashion Design/LCI Melbourne/ABSOLUT FLIRT

ABSOLUT FLIRT

Fashion Design/LCI Melbourne/ABSOLUT FUSE

ABSOLUT FUSE

Fashion Design/LCI Melbourne/ABSOLUT FOOL

ABSOLUT FOOL

Fashion Design/LCI Melbourne/ABSOLUT FLIRT
Fashion Design/LCI Melbourne/ABSOLUT FUSE
Fashion Design/LCI Melbourne/ABSOLUT FOOL