Om and Shanti

Om and Shanti was all about creating a pet store branding with a yoga studio for its customers and pets, keeping in mind the concept behind the whole project which is yoga. The entire project comprises of a kit development which resembles a doghouse from the outside and comprises of 8 products. Apart from that, three dog chews, bath bombs and edible seeds containers have been designed. The challenge was to create a store which can provide services for both the dogs and their owners. The design process included making of a logo, two business cards, three membership cards, a circular accordion pamphlet and invitation card to the opening of the brand-new store. Each item in the kit, as well as the outside, had a different illustration of a hilarious dog posing and patterns were also illustrated in the same style around the entire container with respect to the flavour/ fragrance of the product.