Beverage Packaging Design: Procrastinate

Procrastinate is a four-pack energy drinks brand. The design of the brand needed to feel quirky and weird, and represents the idea of how they always make up excuses to take a little time off. “An Energy Prescription for Our Flakers” is Procrastinate’s slogan. The term “flakers” means people that cancel last minute plans. The brand hopes to bring back the motivations for people who have procrastinated and need to make up for the work. For that reason, this is an energy boost that will get them to catch up and beat that last minute deadline. To represent each flavour, a different quirky character has been created. The characters are intended to look stressed and crazy. Furthermore, the labels are designed to look like a doctor's note with excuses and scribbles on the background.

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