Travel Brochure Design: Tanned In Turkey

Engaging and informative travel brochures are essential for clients who love traveling to new places. The brochure is meant to attract more customers in the age range of early 20s to late 20s during the travel seasons, using a brand new design and concept. The challenge of this tour brochure is to attract a younger age group that can afford the cost of the 15-days tour. A fresh and fun design would convey a more youthful approach to travel, and would be more visible on a travel agency shelf or as a marketing campaign. The concept of this brochure is aimed towards a group of young female professionals in their 20s, looking for an exotic getaway to recover from their stressful careers or broken hearts. The tiny bandage illustrations are placed on each page to match the concept of "healing". Since this brochure is targeted to females, the overall design is more of a girly approach, with the use of a bright orange colour.