Nymphish is a neighbourhood coffee and dessert shop that required a new brand identity. This mysterious coffee shop is surrounded by trees, which make it feel like it’s tucked away in a forest. The target audiences are the people who like coffee and appreciate a fantasy experience. Drawing inspiration from classic fairy tales, this coffee shop’s style ranges from vintage décor and to a modern and bright design. The concept for this rebranding comes from two little girls’ memories of childhood. Their memories are full of exploring magical worlds where elves pixies run wild. This coffee shop provides the idea that people shouldn’t stop playing when they grow old. Mixing antique typographic styles with current sans serif typefaces adds to the modern fun style of this brand. The warm earthy colours and custom illustrations give customers the feeling of simple pleasure and happiness.