Ringmaster is a brand of soda pop with a circus theme. This beverage brand wants to give its customers a new impression of soda pop. When customers drink the soda, they can get a special experience different from the past. The visual style comes from old-time circus posters. The concept of this theme comes from the long circus history of serving the audience happiness and surprise. Representing each flavour is are the classic acts such as acrobats, clowns, fire breathers, sword swallowers and others. The challenge for this project is the choice of the colour scheme and naming each flavour. The colours being used on each beverage are very bold and bright with high contrast to build a dramatic and frisky look.