This is a school project of poster campaign series for Black Diamond, a company that is selling types of equipment for climbing, mountain sports and skiing. In the collection, it includes four classic design style, which is based on the design trend. The method of design being changed several times as the years go by. There are specific ways and forms for each period. The style of this poster series identifies from the 17th century to contemporary times, including Art Deco, Swiss, New York and Psychedelic. The challenge is to represent the historical trend in a refreshing new way that can connect a broader audience. Researching and understanding provide the ability to create a further aspect of solutions.