LINE DRIVE - Car Toy Packaging

‘Line Drive’ is a collectable car toy brand with five unique package designs in the series. The challenge was to design a conceptual car toy package. The purpose was to ensure collectability, each case had to have a different shape and the package design needed continuity. Design concept was ‘on the track,’ in which classic car toys met retro rock music. Its brand logo ‘Line Drive’ depicts a car driving on a road connected to sound waves. Outer packages are designed with wild animals inspired by the names of rock bands in the ‘90s. The inside package contains different font of playlists, music player scan codes, and car information.