Commercial design

The commercial project took a semester(3 months) to complete. For this project, not too many restrictions, we can use our imagination to design the storefront of the brand. The project object can be any brand on the market, but must be a comprehensive brand, mainly selling clothes and other peripheral products. The design must clearly express the identity of the brand that chose, show the understanding of the brand. Designer can innovate on this basis.The brand I chose to design the store is Acne Studio, is a Stockholm-based fashion house with a multidisciplinary approach. The reason why I chose this brand is because their design of the products attract me a lot. The color they using in the design are rich. The design idea comes from the jellyfish. They are not only changeable in color, but also glow in the water. Also they are transparent, this echoes with glass. Colorful and attractive are what Acne studio be. What's more, the antenna of the jellyfish show different curves. These curves are very comfortable and smooth, just like the brand.

Waiting area

Changing room

Reception area

Folding area

Display area