The Pollinator Partnership of Canada is an organization that has pledged to fight for the preservation and protection of all pollinators. In order to promote their mission, the organization needed a campaign that would educate and encourage people to take action. The primary symbol for pollination are bees, which may be considered as a pest or threat by many people. This campaign need to have a clear strategy to ‘rebrand’ bees and teach people to help these essential pollinators thrive in the environment. The campaign centres around illustrations of bees created from the various flora and fauna that they support in the ecosystem. Without these two elements humankind cannot exist; therefore, another illustration shows the drastic outcome to our world if bees were extinct.