City Rebranding, Tamsui · New Taipei City · Taiwan

Tamsui is a district of New Taipei City in northern Taiwan. This (adjective) town sits at the estuary of the Tamsui River. Tamsui Old Street is lined with shops, restaurants, and vendors selling local specialties. The famed sunset view has always attracted many tourists to this town. Tamsui Old Street has a long history and has been a prosperous small fishing village since the 16th century. Since the Tamsui River has been unable to allow large merchant ships to enter the port due to siltation, the local economy has gradually declined. Tamsui Town needs a modern rebrand, with an identity combining the town’s scenery, food, and history in a tourism campaign. Design inspiration comes from the location of Tamsui Town and the different modes of travel, from a relaxing boat ride, or winding bicycle routes to modern public transportation. Therefore, the design style uses a lot of white space, geometric lines and low chroma colors to express the highlights of the town.

Project detail

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