[ Brand identity for a new collectible series of dinosaurs toy packaging. ] Babesaur is a high-quality collectible series of toys. Babesaur needed a new brand identity to enhance its charming and adorable corporate image and create a playful impression upon consumers. Babesaur’s target market is kids from six to twelve, with the tag line: “Never stop having fun!” Each toy package includes a baby dino toy and a friendly illustration of the mature dinosaur to create more recognition for the dinosaur expert. The packaging is fun and educational, with each design showing the prehistoric environment that the dinosaur lived in. Every box is individually shaped to match and convey the dinos’ postures while soft and creamy colour schemes and hand-written lettering were used to match each conceptual name. Furthermore, the background of each packaging can be used as a display for collectors and for play.