Corporate Identity Course_Air USA Graphic Standard Manual Project

For this class, we had to create a graphic standard manual chronicling an airline company based on a country we each chose - in this case, I chose the United States. Afterwards, I had to design different kinds of logos (in which I would eventually choose), as well as think of a good name. Eventually, I chose the name Air USA - and my logo features an airplane circling around a bald eagle's head. Then, we had to showcase different things for our airline company - such as color palette, what to not do to the logo, do mockups for different objects (e.g. posters, airplane) featuring that airline. In all the items I had to create for this project, I tried to make them appear faithful to the United States, especially in terms of designs and color choices.

Air USA Graphic Standard Manual

Read the document
A mockup that showca

Stationary Mockup

A mockup that showcases what the Air USA letterhead, DL envelope, business card, and eraser would look like.

Graphic Design/LaSalle College | Jakarta/USA Observer Magazine from Air USA

USA Observer Magazine from Air USA

Graphic Design/LaSalle College | Jakarta/USA Observer Magazine Mockup

USA Observer Magazine Mockup

A mockup of an Air U

Inflight Magazine Ad Mockup

A mockup of an Air USA magazine section showcasing Walt Disney World in Orlando, Florida

Graphic Design/LaSalle College | Jakarta/Air USA Horizontal Poster

Air USA Horizontal Poster

Graphic Design/LaSalle College | Jakarta/Air USA Vertical Poster

Air USA Vertical Poster

Air USA airplane moc

Airplane

Air USA airplane mockup

Air USA pickup truck

Pickup Truck

Air USA pickup truck mockup

Air USA long truck m

Long Truck

Air USA long truck mockup

Air USA truck mockup

Truck

Air USA truck mockup

Air USA bus mockup

Bus

Air USA bus mockup

A mockup that showca
Graphic Design/LaSalle College | Jakarta/USA Observer Magazine from Air USA
Graphic Design/LaSalle College | Jakarta/USA Observer Magazine Mockup
A mockup of an Air U
Graphic Design/LaSalle College | Jakarta/Air USA Horizontal Poster
Graphic Design/LaSalle College | Jakarta/Air USA Vertical Poster
Air USA airplane moc
Air USA pickup truck
Air USA long truck m
Air USA truck mockup
Air USA bus mockup