MISS OKAMI

Wine culture has influenced all areas of social life. Wine occupies a unique position in human communication. More modern women prefer wine with a sweet taste; therefore, the target customer of this plum wine is young women in modern Japan. Plum wine is made by fermenting the plum fruit, which contains not only nutritious material but also metabolic microorganisms. The packaging design is inspired by the Harajuku culture in Japan. Harajuku is a representative of Tokyo’s street culture. This area is home to many fashionable and avant-garde shops and young people in pursuit of a trendy lifestyle. There are four different flavours of plum wine in this series: vanilla cherry, honey rose, sakura peach, and kiku blueberry. Each flavour represents a different type of Harajuku girl: College, Kimono, Gothic and Lolita style. Every design element is closely related to Harajuku and flavour.

Graphic Design/LaSalle College Vancouver/Logo Mockup

Logo Mockup

Graphic Design/LaSalle College Vancouver/Packaging Mockup

Packaging Mockup

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Graphic Design/LaSalle College Vancouver/9vitejj2fnk68i3kej8fuba2fzkwsl9n
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Graphic Design/LaSalle College Vancouver/Logo Mockup
Graphic Design/LaSalle College Vancouver/Packaging Mockup
Graphic Design/LaSalle College Vancouver/8e0xb0t1h55tz0xom8cy1b2pu0woloiu
Graphic Design/LaSalle College Vancouver/9vitejj2fnk68i3kej8fuba2fzkwsl9n
Graphic Design/LaSalle College Vancouver/epzjkb4mlvly74tfyc2m3l7v8ecfpp0c
Graphic Design/LaSalle College Vancouver/ctmor41ti2e5aqnmj66x0ul2r1df7wif