MA YUXI(Ariel)
Graphic Design
LaSalle College Vancouver
URBAN STRATEGY (LIFE STYLE PRODUCTS)
With the advanced networking and technology, people are going farther and farther away. There is no such a place for us to meet new people in common and make friends. There are so many people drifting outside of their hometown that we need to get to know each other and have conversations face to face.
“ A Strategy To Change The World.”
The URBAN STRATEGY is a store that is opening in the Morden area for people to chill and just stop a second in their busy lives to see how colourful our society is. Yet, it is a lifestyle store that sells daily products and provides drinks, music, and events. Most importantly, all the products that we are selling will all contain a short but mean- ing strategy for you to get better and change the world.
Main Applications
This Kit is a DIY your sneaker kit which was originally designed by one of our drawing sneaker events which contains one stencil brush, five acrylic leather paints, four markers, one whitening pen and a pack of pallets which all have a strategy on the packagings. They tell us to Mark your way, Pallet of happiness, Learn to forget, Seize the moment and Think Colorful.
Brand Extensions
This section contains three sets of products which are tattoo stickers, perfume, and T-shirts. The basic T-shirt tells us to dress down that we do not have to follow the fast fashion, we should be confident and dress whatever we like. The perfume tells us to not be afraid of staying different.
We provide three beverage menu in the store: hot kid, cool lad, and bad bae. People can come and grab a hot chocolate to be a hot kid or take an iced Americano to be cool lad. Other than that they can take a shot of rose to wake up in the sky or get a brown sugar ginger tea to nourish your skin.
Logo Development
