Newline is a clothing brand focused on people who love to run, also selling a variety of products to accompany the clothing. The tagline own your path, relates to the idea of you competing with yourself and focusing on your own progress instead of everyone else's. Always creating new paths for you to beat your past self. For the logo, a custom wordmark was created with the idea of a continuous line related to the path you run. The packaging contains conceptual names for each product, also with words that describe the feeling of the brand and also the product in the background. Taken from the idea of the tagline, a red path surrounds the names bringing the whole story together.