Hospitality Design

Mission Statement “ Our goal is to provide our customers with an entire dining experience that exceeds their expectations on every visit”. With a high quality of food at a great value. Restaurant Concept The old town serves an authentic Italian menu with a world-class wine list. The restaurant serves full service with ﬁne dining. Design Concept The restaurant is inspired by Italian design through the design we will see a fusion of minimal colour and seating options and Italian design and bold imposing scale where the space looks huge. The concept focuses on every space and has an open layout of seating with a variety of seating. The minimalist design makes the space open and gives the guest a great pleasure where they feel comfortable. The main focus area is the reception and all the space ties up with it. The restaurant also serves bar experience where there is a sense of maturity in the area Target Market The target market will be the ages between 21-45 and sometimes family gatherings are also possible so children aged between 12-17. The average income of the customer coming in will be around 45000 dollars yearly. People coming into the restaurant need a new atmosphere and customers will be normally coming after a long day so they might need a place to relax and enjoy their food. The occupation of the customer will be businessmen, doctors, teachers, and many more. The restaurant is located in North Vancouver where the neighbourhood will be ﬁlled with apartments and restaurants around. The old town serves both lunch and dinner. Visual identity The restaurant is all about having the customer experience a great dining experience and its personality is Italian. The colour mood will be minimal colours with the pop of monochromatic colours.