The Happy Studio - Online retail store

The Happy Studio is an online store selling clothing and other merchandise promoting self-love, joy and unity. The website is divided into bold, clearly defined sections with clear headings and warm, light colour harmonies. The studio uses their strong social media presence to build a community and a positive brand image. Each section includes an introductory quote and personalized illustrated background. The concept statement “Creative prints. Made with love. Made for sharing” represents the fact that human beings have the ability to choose happiness and to experience every single feeling to the fullest. Therefore, The Happy Studio creates a lifestyle that focuses on finding beauty and joy in every little thing. All the illustrations and typographical elements for the products and across the website are hand-illustrated playing with warm tones, shapes and textures.