Tropicalia is a beverage brand that produces Brazilian cachaça, a white rum made from sugar cane. The brand launched a three-pack edition of caipirinha flavored cachaça cocktail bottles. The design had to illustrate and represent Brazil for non-Brazilians, as the product is sold internationally. With the concept of a Brazilian getaway, the lush illustrations convey the idea that a sip will take you away on a tropical getaway to Brazil without actually going anywhere. The final design includes colourful illustrations of the native birds and nature. Since cachaça is an old fashioned drink, the final label uses serif fonts to contrast with the flourishing full-colour illustrations. The illustrations were made digitally with the use of wet media brushes.