tropicalia // brand identity & packaging

Tropicalia is a beverage brand that produces Brazilian cachaça, a white rum made from sugar cane. The brand launched a three-pack edition of caipirinha flavored cachaça cocktail bottles. The design had to illustrate and represent Brazil for non-Brazilians, as the product is sold internationally. With the concept of a Brazilian getaway, the lush illustrations convey the idea that a sip will take you away on a tropical getaway to Brazil without actually going anywhere. The final design includes colourful illustrations of the native birds and nature. Since cachaça is an old fashioned drink, the final label uses serif fonts to contrast with the flourishing full-colour illustrations. The illustrations were made digitally with the use of wet media brushes.

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Graphic Design/LaSalle College Vancouver/30esuiceajutugx3st3u5io8axcsdq65
Graphic Design/LaSalle College Vancouver/uk7y0org3mx45fepmyfgtgvggdaizt8o
Graphic Design/LaSalle College Vancouver/p70og8z4s5a4rsvhhszch2iu69p3ob2x
Graphic Design/LaSalle College Vancouver/tow214kf2fjx1p5je2nbitqgx2qzafv0
Graphic Design/LaSalle College Vancouver/56hyey9xvcc7x2fostysigwe49gnmrpi
Graphic Design/LaSalle College Vancouver/7bk0zexlm7fzl230v3e2mruj5yj6wmqg
Graphic Design/LaSalle College Vancouver/30esuiceajutugx3st3u5io8axcsdq65
Graphic Design/LaSalle College Vancouver/uk7y0org3mx45fepmyfgtgvggdaizt8o